App Commerce Insider: 5 major app turn-offs

I have been working with Poq, European leader in app commerce, to help our retail customers better understand how to amplify their engagement with users. To find out more, sign up to our webinar, which is taking place on May 11 at 2pm GMT / 10am EST.

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Tips

Donky Launches federated authentication support for enhanced messaging security

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Developers Security

Using Donky's Custom Data capabilities to build a Voting App

In this post I'm going to give you an overview of how to use Donky to send and consume custom notifications, using the example of a simple voting application.

Scenario

We're going to build a simple voting application, consisting of the following components:

• Mobile application with Donky integration
• Server application receiving updates via Donky

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Developers

Dealing in Data – the need for and the management of Data Communications

Donky CTO, Dave Baddeley explains why App Developers need to be wary of focusing too much on the front end user experience, and dedicate time to properly considering back-end functionality. In this blog he considers the need for properly thought out data communications to be integrated into their apps to ensure apps operate even in challenging network conditions.

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Developers

Exploring Donky's Modular SDK, custom notifications and pub/sub event model

All of the Donky Client SDKs conform to a common, extensible architecture which enables you to easily build your apps and custom modules that integrate with Donky with ease.

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Developers

Create an effective Loyalty Scheme app

We are working on a very interesting project with a large retail client at the moment, and while we can’t reveal specifics as yet I was getting impatient to begin to write a post about the solution we are implementing for them, as the use case is equally as relevant across multiple sectors.

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Case Studies

No One Ever Got Fired For Choosing Donky!

As a senior decision maker within a previous company and with the unenviable responsibility for delivery of IT services and Business Applications, I was well versed in the implementation and regular review of Disaster Recovery and Business Continuity policies. I owned Risk Assessments, the implementation of countermeasures including recommending yearly spend based upon costs vs benefits vs likelihood justification and my reward for all of this hard work was the ever present worry of “would we as a company pull through and could we cope and keep enough services running to keep the company operational during times of crisis and/or complete disaster.?”

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Tips

Consuming Event Data From The Donky Network

Did you know that you can get visibility of everything that occurs in your Donky AppSpace? Need to be notified when a new user installs and registers using your app? Want to inspect messages that get sent to users and the messages they respond with…..and more?

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Tips

Brand marketing strategies: Customer acquisition vs re-acquisition

When it comes to developing a revenue generating app, initial customer interaction is only one part of the story for brand mobile marketing strategies; in fact, a far more significant ROI can be achieved if marketers put focus on keeping and reactivating those already signed-up.

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Tips

Enable a New Level of Granular Targeting with Innovative Segmentation and Analysis Techniques

You now have the ability to segment based on level of customer activity and behaviour, boosting audience management capabilities and enabling brands to re-engage existing customers.

We have recently launched new analytics that enable deeper segmentation and analysis of mobile app and web users for enhanced granular targeting. This allows audience management to be handled on more than operating system (OS) or customer preferences, this enables brands to determine and engage with existing customers based on their level of activity, behaviour and past interactions; for example, whether or not they have become inactive or whether they are a recognised user, to reduce the costs associated with acquiring new users by re-engaging dormant users.

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News